Every nonprofit organization relies upon the philanthropic support of others to ensure that their organization has the necessary financial resources to sustain its mission. Hundreds of books and articles have been written on the subject of fundraising. Thousands of professionals attend annual conferences on a wide range of topics including annual giving, grants, corporate giving, major gifts, donor software systems and online donor technologies. Yet, despite all the knowledge about fundraising, most nonprofit organizations continue to struggle to secure sufficient philanthropic dollars.

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