Developing a Successful Culture of Philanthropy

Every nonprofit organization relies upon the philanthropic support of others to ensure that the necessary resources are available to carry out their mission. Yet, despite all the knowledge about fundraising, many nonprofits struggle. Hundreds of articles and books have been written about the subject of fundraising along with extensive research on the subject as well. Thousands of professionals attend annual conferences hosted by professional fundraising associations covering a wide range of topics on annual giving, major gifts, capital campaigns, donor software and online donor technologies.

Yet, despite all the knowledge and research, why do so many organizations continue to fail to achieve any real level of success? Why do so many board members feel that they “would rather have a root canal that ask someone for money?” Why do so many development officers leave for another job within two years of being hired?

DCM will provide a comprehensive assessment of how your organization goes about fundraising today and provide key proven solutions going forward to create a successful culture of philanthropy.

Our decades of providing proven solutions include:

  • Understanding that people give to success, not distress
  • Review how you communicate the positive impact your organization provides to those you serve.
  • Knowing that donors give to the needs of those you serve, not your organizational needs.
  • Transition from the “tin cup” versus the “investment” theory of fundraising
  • Create an organizational culture of success focused on achievements and results
  • Practice the tri-partnership of philanthropy

Far too many organizations still practice the “tin cup theory of fundraising” by asking for money because of their financial needs rather than asking them to invest in your organization’s success. DCM will help you truly understand that people are more likely to give to success and the opportunity to make a difference in the lives of others enabling you to transition to the ‘investment theory of fundraising”.

When you transition to the “investment theory” your board members will become active partners with your CEO and chief development officers in cultivating and soliciting donors. They will have become passionate about the impact your organization is having on others.

DCM will help you make an important final step to help you create a successful culture of philanthropy by ensuring that you have created a tri-partnership of philanthropy when all three parties, CEO, board members and development officer, understand the basic principles of why people really give money and the role each is expected to perform. You will have created a successful culture of philanthropy for years to come.

Your Nonprofit Can Be Successful at Fundraising

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