Communicating Your 2014 Achievements:
Why This Matters for 2015
When was the last time you examined your achievements AND communicated them in a compelling way to your stakeholders? Throughout 2014, your organization has made a difference in the lives of those you serve. Be proud of your achievements.
Can you and your board members answer this question:
How have you invested my donation to make a measurable difference in the lives of those you serve?
Spend some time thinking about the achievements that you are most proud of. Here are a few things to consider:
- What did your key programs achieve? What were your outcomes?
- What specific steps did you undertake this year that were different from last year?
- What new initiatives do you have planned for 2015?
Don’t be afraid to toot your own horn. Organizations that effectively communicate their successes are often highly successful in fundraising. This is not a coincidence! Today, there are a myriad of ways to communicate this information including e-newsletters, social media, cultivation events, galas, infographics, and video. People want to invest in winning organizations. Show them you’re a winner and worthy of continued investment.
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